Rosie Scott Blog about Women

Seven months after their CFDA/Vogue Fashion Fund wins, Paul Andrew (first-place winner), Eva Zuckerman of Eva Fehren, and Ryan Roche (both runners-up) have achieved yet another career milestone with a foray into fast fashion via a collaboration with J.Crew. Last night, the prep-cool chain hosted a panel event, made up of CVFF alumni, followed by a cocktail party to toast and launch the three collabs in their multilevel Flatiron flagship.

The cocktail was steeped in Fashion Fund history—former finalist Prabal Gurung cheerily worked the crowd, recent winners Dao-Yi Chow and Maxwell Osborne of Public School chatted with 2011 winner Joseph Altuzarra, while the queen of laid-back pajamas-in-the-daytime chic herself, Jenna Lyons, presided over the whole affair. “We’re asking people to bring part of themselves to us,” she explained of the collaboration process, “but also to understand what our customer would like.” The three 2014 award recipients, she went on, are “people who have a clear idea of who they are.” The designers for their part seemed thrilled with the outcome: “You know it’s amazing . . . to work with their genius design directors,” extolled Andrew.

The store, the second floor of which was packed to the gills with youthful fashion editors, designers, and models, was a study in 50 shades of pink. The hue, which was used in each capsule collection (whether dusty, coral, or neon) also made an appearance in the cocktails—rosé and a grapefruit-jalepeño concoction—served by J.Crew catalog-model-type waiters. Models Jacquelyn Jablonski and Karen Elson hovered near the fringed Paul Andrew heels while Hanneli Mustaparta sported a sweet sweater by Ryan Roche. Eva Zuckerman, who was (appropriately) sporting newly pink hair, raved about her involvement with the brand, “I got to really experiment with new materials and play with color . . . it was really exciting for me!” The excitement was catching, and for good reason: The covetable collaborations are sure to enthrall J.Crew’s loyal following, a fashion-forward group any young designer would be lucky to capture. And, if last night was any indicator, Andrew, Zuckerman, and Roche are certainly on their way to doing just that!

http://www.kissydress.co.uk/pink-prom-dresses